Michael Page
A leading, UK manufacturer of health-care products into the health and social care market. This business has seen great success over the years and have a great reputation in the industry. Recognised for their constantly evolving products and commitment to their customers this is a fantastic business to work for.
An exciting opportunity has arisen for an Experienced Brand Manager to help lead the TEC services and solutions team.
Job Description
The main responsibilities will include:
- Leads the downstream Brand Management team of two direct reports
- Sets clear goals and objectives, agrees and measures KPIs for direct reports in line with brand plans
- Works collaboratively alongside Marketing Operations
- Developing and executing the strategic and tactical marketing plan in line with the global strategic vision
- Portfolio Life Cycle management
- Responsible for developing and executing new proposition launch and line extension plans
- Market expert; Understands / interprets customer needs, anticipates market changes, competitor activity and trends
- Develops KOL strategy and nurtures relationships
- Executes the UK product go to market strategy in collaboration with Marketing Operations team
- Development of promotional tools and training materials
- Collaborate with UK Commercial and Business Development teams
- Work with MarComms team to develop and implement UK communication plans
- Provides ongoing support for proposition management post-launch.
The Successful Applicant
To be considered for this position you will have the following:
- 3 years direct line management experience in marketing
- 5 years commercial B2B experience
- Proven product marketing expertise within the health and/or care sector
- Experience of developing and marketing solutions based brands
- Experience developing strategic marketing plans that drive customer lifetime value
- Business development experience – identifying and developing new markets
- Development of value proposition based marketing campaigns
- Ability to identify data gaps and develop publication plans
- Ability to build relationships with KOLs and relevant medical and social care societies
- Successful track record in programme management & product launch
- Proven track record of executing projects and tactical plans
- Willingness to travel within the UK and Ireland
What’s on Offer
On offer for this exciting position is the opportunity to work with a leading business in the healthcare sector who offer fantastic training and progression opportunities.
Additional benefits are also on offer on top of a competitive basic salary.
Contact
Zoe Gudgeon
Quote job ref
JN-122021-4558824
Phone number
+44 113 388 9047
To apply for this job please visit uk.whatjobs.com.